The Customer Journey Approach Masterclass

the measurable system for defining, developing, and duplicating brand advocates (your most valuable customers)

The Customer Journey Approach is an ethical and effective marketing strategy for businesses to genuinely help their customers solve real problems while building long-lasting, value-based relationships.

The problem with most marketing trends is that they are PURELY tactical in nature with zero strategies supporting them.

In other words, it’s like a brand new car without an engine. It might look great, but you’re not getting anywhere when you’re in it.

And marketing is, in truth, all about the journey. So while we ultimately want the customer to arrive at our desired destination – the best way to achieve this is by creating a journey that’s fun and simple to be on.

The free Customer Journey Approach Masterclass provides you with not just the tools and knowledge needed to create an unforgettable marketing journey for your customers; it’s also a smooth ride that effortlessly takes them from point A to B.

All it needs is a little fuel, and you’ll have a marketing strategy that will help you:

  • highlight your brand’s unique value, helping you stand out from the pack – for the right reasons
  • hyper-target your best potential customers, giving your messaging higher click through rates and fewer unsubscribes
  • build long-lasting, value-building relationships with your customers, vastly improving customer satisfaction and retention
  • free up your team from menial, repeating marketing tasks allowing them to focus on the vital marketing actions that only humans can do
  • maximize efficiency using trigger-based messaging and dynamic email sequences
  • create a fully realized path to purchase marketing campaign that helps keep everyone on the same page
  • develop a tailor-made marketing methodology that produces continual improvement

The Customer Journey Approach Masterclass is the perfect blend of easy-to-understand marketing principles refined over years of overseeing billions in marketing budgets.

Fill out the form to watch masterclass and our free resource library.

Masterclass Presenter

Billy Robbins
Intent Company

Billy Robbins has been a marketing influencer and thought leader for 15 plus years. His customer centric approach has garnered tremendous results for some of the worlds top brands. Now with Intent Company, he's committed to bringing enterprise-level strategy, systems, and support to the small business world.

Billy's ethical and practical approach to marketing is refreshing amid a world of "internet and sales gurus" with complex and manipulative tactics. He has a long track record of success with enterprise clients and SMBs.

How Do You Know For Sure
Our Strategies Work?

Intent Company Founder, Billy Robbins, has helped these brands implement 
customer journey strategies:

What People Are Saying About
ICG Coach Billy Robbins


Kalindi Dinoffer
CMO for OnCourt OffCourt

"I have been working with Billy and his awesome team for the last 4+ years and he has helped me transform the way I think about online marketing, offline marketing, and customer relations in general. More than that though Billy’s heart and passion and dedication shines through in all of his work and his support has been instrumental for my family business over the years. I’m excited to see where we can continue to grow and take things in the years to come! I highly recommend Intent Company for anyone wanting to take their knowledge and business to the next level. "
William is without doubt one of the smartest internet marketing experts I've worked with. His knowledge in digital marketing and E-Commerce optimization is outstanding - as is his passion, talent and notable work ethic. I recommend William as a 10 out of 10 without hesitation.
Amos W.
Ecommerce & Digital Marketing Director
Since working with Billy I have seen an increase the productivity from both myself and my employees. The tools and expertise Billy has equipped us with has resulted in an increase in sales and time management.
Chad L.
Billy posses technical aptitude, marketing savvy, and genuine appreciation for the relationships he fosters, and you will begin to understand the impact can have on you, a business or a community. To this day, I employ digital marketing tactics he taught me, and always know I can lean in and work harder when I hit a wall.
Mike M.
Director of Digital Marketing
William and I have had the pleasure to work on several digital services engagements and a variety of accounts. He engages with enthusiasm, leads his team by example and has a keen eye for customer success. William (Billy) is a model for his genuineness and creativity. He is a valued colleague and a great team member.
Ken C.
Strategy, Operations, & Branding Consultant
"Billy is one of the wisest business consultants I’ve ever worked with. He spent hours with me crafting a message for my company. His wisdom and perspective brought some “lightbulb” moments that helped reveal the highest purpose for my business – the deepest reason of why my business was raised up. And when I couldn’t articulate it myself, Billy skillfully gave me words and messaging for the company that captured my uniqueness in the marketplace. Working with Billy was one of the best business decisions I’ve ever made.

Jason Batt, CFP®, ChFC®, MBA
Founder of Open Door Financial

Meet the team




Client Satisfaction




Videography & Social