Marketing Clarity Kit – Intent Company

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Read each question completely and answer thoughtfully. The more accurate the answers, the most accurate your results and recommendations.

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What type of business do you run?(Required)

Local Service Business

Coaching or Consulting

Marketing Agency

E-Commerce

Other

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What is your approximate annual revenue?(Required)

Under $50K/year

$50K–$250K/year

$250K–$1M/year

$1M - $5M/year

Over $5M/year

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SECTION 1: Market Fit

Let's start with the foundation — what you do and who you serve.

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How clearly can you describe exactly who your ideal customer is — their problems, goals, and what they need from you?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How consistently does your product or service solve a specific, felt problem for your target customer?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How aligned is your business model with the lifestyle and income goals you actually want?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How clearly defined is what makes your business different from competitors in your market?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How well does your pricing reflect the real value you deliver to your customers?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Market Fit

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SECTION 2: AWARENESS

Now let's look at how new people discover you.

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How consistently does your business generate new leads from people who have never heard of you before?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How actively does your business create content that attracts your ideal customer through search, social, or video?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How consistently does your business run any form of outreach — cold email, ads, referral asks, or partnerships — to reach new audiences?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How complete and accurate is your business presence across online directories, Google Business Profile, and local listings?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How effectively does your business use paid advertising to reach new potential customers?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Awareness

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SECTION 3: AFFINITY

Once someone finds you — how well do you build trust and connection?

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How effectively does your business use paid advertising to reach new potential customers?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How regularly does your business produce educational content — videos, emails, posts — that adds value to your audience?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How actively does your business collect and display testimonials, reviews, and case studies from happy customers?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How consistently does your business communicate a clear purpose or mission that resonates with your ideal customer?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How well does your email list or newsletter keep your audience engaged and connected to your brand between purchases?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Affinity

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SECTION 4: ACTION

Let's look at how well you convert interest into revenue.

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How clearly defined is your sales process — from first contact to closed deal — with consistent steps every time?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How effectively does your business use email sequences or automated follow-up to convert leads who didn't buy immediately?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How compelling and clear are your offers — do people immediately understand what they get, what it costs, and why it's worth it?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How consistently does your business use direct response copy — clear calls to action, deadlines, and specific next steps — in your marketing?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How well does your business track conversion rates at each stage of the sales process so you know where leads are dropping off?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Action

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SECTION 5: ADVOCACY

Now let's look at what happens after someone becomes a customer.

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How consistently does your business follow up with customers after the sale to ensure they're getting results?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How actively does your business ask satisfied customers for reviews, referrals, or testimonials?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How well does your business have an upsell or next-step offer for customers who are ready to go deeper?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How consistently does your business create community or connection among your customers — events, groups, or ongoing engagement?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How systematically does your business turn happy customers into active referral sources who send you new business?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Advocacy

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SECTION 6: TOOLS, TECH & AI

Let's look at the systems and technology powering your business.

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How well does your business use a CRM to track leads, customers, and follow-up activities in one place?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How consistently does your business use automation to handle repetitive tasks — appointment reminders, follow-up emails, review requests, invoicing?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How actively is your business using AI tools to save time on content creation, customer communication, or marketing tasks?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How regularly does your business test and measure marketing efforts — emails, ads, landing pages — to improve results over time?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How well do your current tools and tech stack work together, reducing manual work rather than creating more of it?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Tools, Tech, & AI

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SECTION 7: FOUNDER SATISFACTION

Finally — let's talk about you. The business exists to serve your life, not the other way around.

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How satisfied are you with the amount of revenue your business currently generates?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How well does your business give you the time freedom to be present with your family and pursue what matters most to you?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How aligned is the day-to-day work of running your business with the things you're actually gifted at and enjoy doing?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How clearly does your business reflect the mission and purpose you feel called to — beyond just making money?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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How sustainable is your current pace — are you building something that energizes you, or grinding toward burnout?(Required)

1 = Not at all

2 = Rarely

3 = Sometimes

4 = Most of the time

5 = Consistently

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Score: Founder Satisfaction

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Power Ranking

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Great, let's get this report to you...

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Name(Required)

First Last

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Company Name(Required)

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Email(Required)

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