Stop Running a Business
That Owns You
The group coaching membership for founder-led businesses ready to grow with a clear strategy, real systems, and a coach in their corner every single week.
Join at the Founding Rate — $497/mo →Founding rate locks at $497/month for the first 50 members. Price increases to $997/month after that.
You're good at what you do. You work hard. You've had real wins. But somewhere along the way the business stopped working for you and started demanding everything from you.
You keep trying new things — new ads, new content, a new platform — but nothing sticks long enough to build momentum. You chase whatever looks promising, get your team fired up, half-heartedly finish it, and wonder why it didn't work.
That's not a work ethic problem. That's what happens when you don't have clarity on what to fix first and systems that actually run without you.
Working harder on the wrong things just gets you tired faster.
ICG fixes the right things.
Everything You Need Starts With S
ICG isn't a course. It's a complete coaching and systems ecosystem built on five pillars — each one essential, all of them working together.
Strategy
Know exactly who you serve, what to focus on, and where your marketing is breaking down — with a plan specific to your business, not generic advice.
Systems
Build the repeatable processes and automations that let your business run without you being the bottleneck in everything — from lead follow-up to client delivery.
Software
Get the IC App — a premium CRM, automation, and marketing platform pre-configured for your business. One tool. Everything in it. Already set up.
Support
Weekly live coaching, 24/7 technical help, and a personal AI coach pre-loaded with your diagnostic scores — so you always know what to work on next.
Social
A private community of founders who are building the same thing you are. Accountability, faith, shared wins, shared struggles — and Billy present with you in it.
Here's Exactly How
We Work Together
Most programs give you information and leave you to figure out what to do with it. ICG gives you a structured path from your current state to real, measurable growth — with Billy in your corner at every step.
You start from clarity, not confusion.
Before Day 1, your MCK diagnostic scores are already loaded into your personal IC AI Coach. You know your score in all 7 pillars of the customer journey. You know exactly where the gaps are. Path A: fix what's broken below 50%. Path B: maximize the strength that has no system behind it. Either way, you're not guessing.
Know exactly who you serve, how to reach them, and what to say.
The Customer Journey Blueprint Workshop gives you the complete strategic framework. Brand Intent — understanding your own WHY and positioning clearly. Customer Intent — knowing who actually buys from you and what they're really motivated by. Then mapping the full customer journey so every marketing decision connects back to a real person and a real outcome.
Three workshops. Real tools. Actual results — not more theory.
Macro to Micro turns one strategic idea into a full week of content automatically. Extreme Value Offer teaches you to build offers so compelling your market can't say no — without discounting or gimmicks. The Automated Advocacy Machine turns your satisfied customers into your best marketing channel. These aren't concepts. They're executable systems.
Your IC App handles the work you've been doing manually.
This is where the software takes over. Your CRM is configured. Your lead follow-up sequences are running. Your AI agents are responding to new leads 24/7. Your chatbot is live on your website. Your business is listed in 95+ directories. You're not building this from scratch — it's pre-configured and handed to you ready to deploy.
Weekly coaching. Real community. The compounding loop that keeps everything moving.
Every week I'm on a live call with you — not my team, not a community manager. Me. We work through what you're building, what's not converting, and what to fix next. Surrounded by other founders who are doing the same work, in a community where faith, family, and purpose aren't things you hide — they're what brought you here.
One Membership.
Everything You Need.
No upsells. No surprise costs. No "advanced tier." Everything below is included at $497/month — and the training library is yours to keep even if you ever cancel.
Weekly Live Coaching
- 2 hours/week live with Billy — every week
- Hot seats, strategy, live Q&A
- All calls recorded in your member library
- Specific to your business, not generic curriculum
IC App — Premium Access
- Full GoHighLevel CRM and automation platform
- Pre-loaded automations, funnels, and templates
- AI Agents for 24/7 lead follow-up
- Website chatbot — live and configured for you
- Google My Business Local Lead Machine
IC AI Coach
- Personal AI coach pre-loaded with your MCK scores
- Guides you through all 5 coaching journey steps
- Available 24/7 inside your member portal
- Knows your gaps — gives you specific direction
Marketing Infrastructure
- Customer Experience Platform — heat maps, A/B testing
- Local directory listings in 95+ directories via Yext
- Split testing across emails, automations, and offers
- Optimization groups and statistical significance tools
Private Community
- Private BuddyBoss community — members only
- Peer accountability and real relationships
- Forums, direct messaging, groups
- Faith-forward, purpose-driven culture throughout
24/7 VIP Support
- Dedicated partner support for IC App and tech
- Quick start onboarding to get you live fast
- Template library and prompt library included
- Regular platform updates and new features
~$9,000 in Training.
Included. Forever.
When you join ICG you get instant access to the complete training library. These aren't upsells or add-ons — they're part of the membership from day one. And if you ever cancel, every course stays with you. That's a deliberate choice — because I'm confident the community will make you want to stay.
The Intent Method
The complete 5-pillar framework — Brand Intent, Customer Intent, Journey Map, Technology, and Optimization (the SAM loop).
Customer Journey Blueprint Workshop
Full workshop — Foundation, Brand Intent, Customer Intent, Journey Map. Your complete strategic operating system.
Macro to Micro
Work backwards from what you sell to the micro content that attracts your best buyer — and build a full content engine from one idea.
Extreme Value Offer
Build offers so compelling your market can't say no — using Benefit of the Benefit methodology, not discounting or pressure tactics.
Automated Advocacy Machine
Turn satisfied customers into your most powerful marketing channel — reviews, referrals, and repeat business running automatically.
The Math Is Obvious
Once You See It
The IC App tools alone cost over $3,500 per month if purchased separately — and Billy's private consulting clients have paid $5,000 to $15,000 per month for the same strategy and coaching work. ICG gives you everything for one founding rate.
if bought separately
5 complete courses, keep forever
Then $997/mo after 50 spots
No upsells. No surprise costs. Everything included. Once the first 50 founding spots are filled, this price doubles permanently for all new members.
Join ICG at the Founding Rate — $497/mo →
Billy Robbins
Founder, Intent Company · 21 Years in Marketing · Strategic Advisor to Purpose-Driven Entrepreneurs
I've spent 21 years working with hundreds of founder-led businesses — from enterprise brands like Honda, Yamaha, Klipsch, and Salt Life down to HVAC companies, coaches, and consultants trying to break through their ceiling. I've managed hundreds of millions in marketing budgets and helped influence multiple billions in revenue.
But I'm not here to impress you with numbers. I'm here because I've seen too many capable founders build businesses that consume their lives instead of supporting them. I know what it feels like to be in that place — and I know the way out.
I'm not a hustle guru. I believe in faith, family, purpose, and a business that works for you. I'll be on the coaching calls every week — not my team, not a contractor. Me. And I'll bring everything I know to help you build something you're actually proud of.
Billy is one of the wisest business consultants I've ever worked with. He spent hours with me crafting a strategy that was specific to my business, my goals, and my customers — not a generic playbook.— Jason Batt, CFP®, ChFC®, MBA · Founder, Open Door Financial
"Billy is one of the few marketers I know specializing in maximizing the returns hidden in your current customer base. His thinking is strategic, practical, and grounded in what actually moves the needle."
"I have been working with Billy and his team for the last 7+ years and he has helped me transform the way I look at marketing my business. He is a true professional in every sense of the word."
"William is without doubt one of the smartest internet marketing experts I've worked with. His knowledge, organization, and passion to learn what is new in marketing is exceptional."
"Since working with Billy I have seen an increase in productivity from both myself and my employees. He helped us put systems in place that make our business run without everything going through me."
The same frameworks that built these brands — now inside ICG, built for founders like you.
Stop Guessing.
Start Growing.
Join Intent Company Group at the founding rate and get everything — the 5-step coaching journey, weekly live coaching, the IC App, the AI coach, the full training library, and a community of founders building alongside you.
The founding rate is $497/month. After 50 members it goes to $997. There's no reason to wait.
Join ICG at the Founding Rate — $497/mo →
✓ $9K in training — yours to keep · ✓ Weekly live coaching with Billy · ✓ IC App included · ✓ Cancel anytime
