Today’s tip is all about split-testing content.

One of the most beautiful things about content is how easy it is to edit and refine.

Imagine a beautiful painting marred with an extra line across the middle. Correcting that is incredibly difficult.

But with content, it takes just seconds to fix an error or…

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Today’s topic is email subject lines.

There is a lot of weight on the few words of a subject line.

The subject line is an email’s first impression to the recipient. And considering how many emails we get every day, the window to impress is tiny.

The window is so small that some of your emails just won’t be seen– no…

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Your friendly neighborhood content writer here!

Every Monday, I am going to post something content related that’s practical and effective.

It might be my own tips, personal (content-related) stories, or links to content I think is valuable.

There’s a lot of good information out there, but there’s also a lot of lousy content;…

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