Customer Personas That Actually Work
Customer personas sound great as an idea, but it can be difficult to make one that actually helps your overall marketing. A big reason for…
Category: Strategy
Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
The real villain in your marketing tale
Sometimes, a brand’s marketing strategy is a lot like a cartoon villain from Scooby-Doo. In Scooby-Doo, you have a seemingly unnatural force until the disguise…
How to Generate More Action with your Emails, Messages, and Texts
Too often, brands need help generating action from their potential customers and clients. They may have great engagement with all the emails and messages they…
Automation
Remember those choose-your-own-adventure books that were popular when we were in middle school and junior high? Those provide a fantastic way to think about the…