Customer Personas That Actually Work
Customer personas sound great as an idea, but it can be difficult to make one that actually helps your overall marketing. A big reason for…
Customer personas sound great as an idea, but it can be difficult to make one that actually helps your overall marketing. A big reason for…
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Sometimes, a brand’s marketing strategy is a lot like a cartoon villain from Scooby-Doo. In Scooby-Doo, you have a seemingly unnatural force until the disguise…
Too often, brands need help generating action from their potential customers and clients. They may have great engagement with all the emails and messages they…
Remember those choose-your-own-adventure books that were popular when we were in middle school and junior high? Those provide a fantastic way to think about the…
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