Customer Personas That Actually Work
Customer personas sound great as an idea, but it can be difficult to make one that actually helps your overall marketing. A big reason for…
Customer Journey Marketing and Unique Selling Propositions
Sometimes, it’s important to take a step back and look things over. This is especially true for marketing. It’s easy to lose the forest for…
Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Are you doing enough to KEEP your customers?
Every customer you have has gone on a journey to become your customer. Going from Awareness all the way to Advocacy involves several big steps;…
Where to Start with Customer Journey Marketing
A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…