Balancing value and need is key to marketing success
Imagine a brand new smartphone. One of the real advantages of a value-need workshop is realizing you can increase your value to your customers, knowing…
The What, Why, and How of Digital Marketing
To create a customer-centric marketing strategy, brands need to consider the What, Why, and How of marketing. The What are the products and services you…
Benefit Of the Benefit (BOB)
In most businesses, what you actually sell is not what your customers are actually buying. You sell a product or a service. And odds are…
The real villain in your marketing tale
Sometimes, a brand’s marketing strategy is a lot like a cartoon villain from Scooby-Doo. In Scooby-Doo, you have a seemingly unnatural force until the disguise…
