- Online Workshops
- Intent Method Worksheets
- Private Community Group
Intent Method™
The proven-process to build a marketing strategy
that actually works.
- grow revenue
- lower cost
- make a greater impact
The Intent Method
The proven process for purpose-driven brands to grow revenue, reduce cost, and make a greater impact.
BRAND INTENT
Clearly define your businesses why, unique value, and what you do better than anyone else.
CUSTOMER INTENT
Clearly define your businesses why, unique value, and what you do better than anyone else.
CUSTOMER JOURNEY MAP
Clearly define your businesses why, unique value, and what you do better than anyone else.
MARKETING AUTOMATION
Clearly define your businesses why, unique value, and what you do better than anyone else.
CONVERSION OPTIMIZATION
Clearly define your businesses why, unique value, and what you do better than anyone else.
Transform Your Marketing with The Intent Method™
Are you tired of throwing money at marketing your business with new social media campaigns and email sequences?
Do you often start new marketing initiatives but fail to see them fully matured? If so, you’re not alone.
Many business owners face these challenges, and the solution lies in a strategic, customer-focused approach to marketing.
Welcome to The Intent Method™, a comprehensive course by Intent Company, designed to help you create and develop brand advocates through effective customer journey marketing strategies.
The Intent Company Belief
We believe the goal of all business is to develop and reproduce Brand Advocates!
The power of customer journey marketing
Brands that commit to customer journey marketing see up to 80% higher revenue, 60% higher profits, and their customers spend up to 64% more than brands that don’t.
80%
Higher Revenue
60%
Higher Profits
64%
Customers Will Spend More
Masterclass Presenter
Billy Robbins
founder
Intent Company
Billy Robbins has been a marketing influencer and thought leader for 19 plus years. His customer centric approach has garnered tremendous results for some of the worlds top brands. Now with Intent Company, he's committed to bringing enterprise-level strategy, systems, and support to the small business world.
Billy's ethical and practical approach to marketing is refreshing amid a world of "internet and sales gurus" with complex and manipulative tactics.
He has a long track record of success with enterprise clients and SMBs.
The Problem with Traditional Marketing Approaches
Many businesses fall into the trap of chasing the latest marketing trends without a coherent strategy. This “Shiny New Toy Syndrome” leads to fragmented efforts and wasted resources.
You might be experiencing symptoms such as:
- Uncertainty about what’s working and what’s not
- Frequent launches of new marketing initiatives that never reach maturity
- Disjointed marketing efforts that fail to work together cohesively
The Intent Method: Principles Over Tactics
At Intent Company, we emphasize that principles should dictate methods. Strategies are more important than tactics.
One key principle is simple: Serve people and solve problems. By focusing on the customer journey, we help you understand and engage with your customers at every stage, from awareness to advocacy.
Understanding the Customer Journey
The customer journey is the backbone of our approach. Here’s a breakdown of the key stages:
Awareness: Who is your customer? Help them recognize a problem.
Affinity: Build a connection with your audience. Make them like you.
Action: Gain their belief, even if they don’t trust you fully yet.
Advocacy: Earn their trust and turn them into loyal brand advocates who buy repeatedly, leave positive reviews, and provide referrals.
The goal of all marketing activities should be to reproduce brand advocates.
Grow your business, empower your marketing, and serve your customers by taking the Intent Method Workshop today!
Tailor Your Approach
Customize your marketing strategies to meet the unique needs and behaviors of your customers for higher engagement and conversion rates.
Streamline Your Efforts
Implement automated systems that handle repetitive tasks, freeing up your time to focus on strategic growth and customer relationships.
Navigate With Precision
Map out every step of your customer’s journey, ensuring a seamless and personalized experience from awareness to advocacy.
Maximize Your Reach
Create and distribute macro content like webinars and e-books, then repurpose it into micro content for social media, blogs, and emails.
Enhance Sales Process
Improve your sales funnel with automated appointment scheduling, lead nurturing, and follow-ups to close deals faster and more efficiently.
Build Loyal Advocates
Develop strategies that turn satisfied customers into brand advocates who provide referrals, leave positive reviews, and promote your business organically.
“Billy is one of the few marketers I know specializing in maximizing your returns hidden in your current customer base. You owe it to yourself and your business to learn more about his advocacy marketing system.”
Tim Fitzpatrick
Fractional CMO | Podcast Host | Rialto Marketing
FAQs
What is The Intent Method?
The Intent Method is a comprehensive course designed to teach business owners how to implement customer journey-focused marketing strategies.
Who should take this course?
Business owners, executives, and marketing professionals looking to improve their customer journey marketing strategies and develop brand advocates.
What will I learn in this course?
You’ll learn how to map out your customer journey, implement personalized and automated marketing systems, and create strategies that convert customers into loyal advocates.
How Do You Know For Sure
Our Strategies Work?
Intent Company Founder, Billy Robbins, has helped these brands implement
customer journey strategies:
What People Are Saying About
Billy Robbins & Intent Company
Kalindi Dinoffer
CMO for OnCourt OffCourt
"I have been working with Billy and his awesome team for the last 7+ years and he has helped me transform the way I think about online marketing, offline marketing, and customer relations in general. More than that though Billy’s heart and passion and dedication shines through in all of his work and his support has been instrumental for my family business over the years. I’m excited to see where we can continue to grow and take things in the years to come! I highly recommend Intent Company for anyone wanting to take their knowledge and business to the next level. "
5/5
William is without doubt one of the smartest internet marketing experts I've worked with. His knowledge in digital marketing and E-Commerce optimization is outstanding - as is his passion, talent and notable work ethic. I recommend William as a 10 out of 10 without hesitation.
Amos W.
Ecommerce & Digital Marketing Director
5/5
Since working with Billy I have seen an increase the productivity from both myself and my employees. The tools and expertise Billy has equipped us with has resulted in an increase in sales and time management.
Chad L.
CEO
5/5
Billy posses technical aptitude, marketing savvy, and genuine appreciation for the relationships he fosters, and you will begin to understand the impact can have on you, a business or a community. To this day, I employ digital marketing tactics he taught me, and always know I can lean in and work harder when I hit a wall.
Mike M.
Director of Digital Marketing
5/5
William and I have had the pleasure to work on several digital services engagements and a variety of accounts. He engages with enthusiasm, leads his team by example and has a keen eye for customer success. William (Billy) is a model for his genuineness and creativity. He is a valued colleague and a great team member.
Ken C.
Strategy, Operations, & Branding Consultant
"Billy is one of the wisest business consultants I’ve ever worked with. He spent hours with me crafting a message for my company. His wisdom and perspective brought some “lightbulb” moments that helped reveal the highest purpose for my business – the deepest reason of why my business was raised up. And when I couldn’t articulate it myself, Billy skillfully gave me words and messaging for the company that captured my uniqueness in the marketplace. Working with Billy was one of the best business decisions I’ve ever made.
