📈 SYSTEM 1: Lead Generation
Goal: Consistently attract ideal leads using simple, repeatable methods.
🔍 The Outcome
Build a system that consistently attracts new leads from your ideal customers without relying only on word-of-mouth or chance.
🚧 The Problem
Most businesses don’t have a clear strategy for generating leads. They rely on referrals, random ads, or hope. This creates inconsistent lead flow and unpredictable revenue.
🧱 Framework:
The 3C Lead Generation Model
1. Clarify
– Know who you want to attract and what matters to them.
Before generating leads, you must define your ideal customer. If you’re speaking to everyone, you’re attracting no one.
Questions:
- Who is your ideal customer? (Think: location, income, property type, age, etc.)
______________________________________________________ - What problems are they actively looking to solve?
______________________________________________________ - What do they already think, feel, or believe about businesses like yours?
______________________________________________________
2. Capture
– Create a reason for them to raise their hand.
Once you know who you’re targeting, you need a compelling offer or message that gets them to take action.
Questions:
- What would make a customer say, “Yes, I want that!”? (e.g., discount, free quote, checklist)
______________________________________________________ - What headline or phrase would stop them from scrolling or ignoring you?
______________________________________________________ - What trust signals (testimonials, photos, ratings) do you have to support this offer?
______________________________________________________
3. Channel
– Put the offer where your audience already spends time.
Don’t waste time shouting into the void. Share your message in 1–2 places your ideal customer already uses.
Questions:
- Where do your best customers go to find businesses like yours?
______________________________________________________ - Which platforms (Google, Facebook, yard signs, referrals) already work for you?
______________________________________________________ - What’s one new channel you could test in the next 30 days?
______________________________________________________
🛠 Build Plan
- Define your ideal customer and pain points
- Choose one compelling offer
- Pick 1–2 lead channels
- Create a simple landing page or capture form
- Write an ad or post to test
- Track number of leads weekly
💡 Pro Tip
You don’t need 10 lead sources — just 1 or 2 that consistently bring in leads. Refine and improve those over time.