Customer Journey & Brand Advocates

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Brand Advocates

Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer.  This is basically…

Advocacy

One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences.  Creating brand advocates…

The Customer Journey Approach

What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey…

Personalization

Adding and showing off personality is an excellent way for a brand to create a healthy following of fans, customers, and brand advocates.  But that’s…