Pass On Fire That Fuels Your Marketing Machine
Just about everyone that launches any marketing campaign ends up with something far from their vision. That’s the problem with visions and visionaries – it’s…
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Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Balancing value and need is key to marketing success
Imagine a brand new smartphone. One of the real advantages of a value-need workshop is realizing you can increase your value to your customers, knowing…
Intent Growth
When it comes to marketing, most brands employ a check and see strategy. They’ll decide on something (more or less at random), give it a…
The Future of Commerce Live at Yankee Stadium
I guess the name was true! Even though this content was made in 2015, it’s still the same story we’re telling brand today – deliver…