Just about everyone that launches any marketing campaign ends up with something far from their vision.
That’s the problem with visions and visionaries – it’s sparked by fire, usually one of passion. And passing on that fire is complicated.
But not impossible.
A good way to think about this is by putting everyone into four buckets. Depending on your team size, these buckets can look really different.
Someone with a team of 100s of people will have teams in each bucket.
A solo entrepreneur is probably all four buckets.