I guess the name was true! Even though this content was made in 2015, it’s still the same story we’re telling brand today – deliver an amazing customer experience. It’s an oldy, but a goody, especially if your an eCommerce brand.
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey…
Adding and showing off personality is an excellent way for a brand to create a healthy following of fans, customers, and brand advocates. But that’s…
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
There’s a lot of confusion and misconceptions surrounding the buying and using keywords in marketing. Not all keywords serve the same purpose, and thinking they…
Conversions are the spark that gives pipelines life. When a pipeline effortlessly sends customers through the steps of the customer journey, everything feels so easy. …
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