A Surefire Way to Improve Your Marketing

The modern world of digital marketing is saturated with data. 

Each metric and data point you measure should lead to some kind of improvement in your sales and marketing processes, but we all know that isn’t the case. 

Why is that? 

Well, while most brands are adept at collecting data, they aren’t always certain what they should do with it. 

The further a brand’s marketing strategy is from a customer journey-focused one, the less good it can do with the specific, niche data they’re collecting. 

But with a customer journey approach to marketing, brands can use the data they collect to refine every step of their sales and marketing pipelines regularly. 

Question 10 of our customer journey assessment: Is there regular testing to improve throughout sales processes? 

If you haven’t taken our free Customer Journey Assessment yet, you can start by clicking here.  

Each person that visits your site will be on a journey. Their data tells you the kind of journey they’re on, how long they have been on it, and where they want to go. 

We can use this data to make sure their journey is as tailor-made for them as possible. 

And there are a whole lot of different journeys they could be taking. 

When a person arrives at your site, they could be landing on a blog post, a sales page, a home page, and so on. 

How that person arrived at this destination, how they interacted with your brand in the past, and what they did next can all be measured. 

That data can be used to make whatever process they went through just that much smoother. 

There are a bevy of sales, production, onboarding, customer service, and marketing processes you can optimize, each drastically improving your brand’s bottom line. 

As you can imagine, there is not just one way to measure every unique process your business has, but there is a method of improvement we apply to everything we do for our clients and us. 

We call it SAM – Strategy, Action, Measurement. 

SAM is our way to ensure ongoing, continuous improvement in all that we do. 

Strategy – you start with a strategy, a plan, with an expectation of some kind

Action – you put that strategy into action, sending new emails, making new products, etc.

Measurement – you use transparent, revealing data to see how well your new strategy works. 

Now things start to heat up. 

Those measurements must be intelligently used to refine and improve your original strategy. 

What have you just learned that can make the strategy a little bit better? Odds are, after measuring key data points and metrics, you know a lot. 

Now you have this new and improved strategy. And guess what. You do it all over again. 

Take this new strategy and put it into action, just like before. Now you measure it again. But now you can compare it to previous iterations of your strategy, giving you even more ways to split-test, refine, and grow. 

As a brand, if you have an ongoing process for improvement, just getting a little bit better all the time, then you made it. Maybe not today, but you are firmly on your way to the marketing strategy you dream about. 

SAM is just a part of what makes customer journey marketing pragmatic and practical. 

The best way for brands to grow their marketing is by knowing where they’re starting, which is why we made the Customer Journey Assessment; in just minutes, you can see where your brand’s marketing strengths and weaknesses currently lie and our recommended steps for what to do next. 

Take the Customer Journey Assessment by clicking right here