🔁 SYSTEM 2: Lead Nurture & Follow-Up
Goal: Build trust and stay top-of-mind with every lead until they’re ready to buy.
🔍 The Outcome
Use consistent, automated, and helpful follow-up to turn more leads into customers — even if they don’t buy right away.
🚧 The Problem
Most businesses follow up once or twice and then move on. But most customers don’t buy immediately. Without nurturing, you lose warm leads, waste ad spend, and miss easy revenue.
🧱 Framework:
The TLC Follow-Up System
1. Timing
– Follow up fast and frequently.
Speed to follow-up dramatically increases your chance of closing a sale. Frequency ensures you’re not forgotten.
Questions:
- How quickly do you respond after a lead comes in? (Be honest!)
______________________________________________________ - Do you have a follow-up process mapped out for Day 1 to Day 7?
______________________________________________________ - How many total follow-up attempts do you make?
______________________________________________________
2. Language
– Be helpful, human, and value-driven.
Leads don’t want pressure. They want clarity, confidence, and solutions. Your messaging should reflect that.
Questions:
- What does your first follow-up message say?
______________________________________________________ - Do your messages provide answers, proof, or tips — or are they just “checking in”?
______________________________________________________ - Do you sound like a real person or a robot?
______________________________________________________
3. Channels
– Use multiple methods to stay in touch.
Don’t just email. Use text, phone calls, and automation to increase response and build trust.
Questions:
- What channels do you currently use to follow up?
______________________________________________________ - Which channel gets the best response rate from your leads?
______________________________________________________ - Are you using automation to follow up while you sleep?
______________________________________________________
🛠 Build Plan
- Map out a 7-day follow-up sequence
- Use at least 2–3 channels (email, text, phone)
- Write or record a helpful Day 1 message
- Add testimonials or FAQs to your follow-ups
- Automate it with Intent Company App (ICA) or another tool
- Set reminders to re-engage leads who don’t respond after 30 days
💡 Pro Tip
78% of customers buy from the business that follows up first. Be the first and most consistent — but also the most helpful.