It’s a whole lot easier being the second person to cross a bridge, try a drink, etc., than the first person.  Maybe that’s why reviews…

Here at Intent Company, we talk a lot about the customer journey, an approach to marketing that focuses on providing real value to customers every…

The modern world of digital marketing is saturated with data.  Each metric and data point you measure should lead to some kind of improvement in…

Throughout the years, we’ve worked with various companies and agencies, all with different opinions on branded keywords.  Some know their true power. And some think…

We often use metaphors at Intent Company to help explain and visualize important marketing nuances.  And today, we’re back in the metaphorical saddle.  Question 5…

There’s a lot of confusion and misconceptions surrounding the buying and using keywords in marketing.  Not all keywords serve the same purpose, and thinking they…