Customer Journey Assessment
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KEY ELEMENT
MARKET FIT
Market Fit is about ensuring your product or service aligns with the needs and desires of your target market. It’s the degree to which your offering satisfies a strong market demand.
Achieving market fit is crucial because it validates a demand for your product, which is the foundation for your business’s success. Without market fit, even the best marketing efforts will struggle to convert into sales.
Understanding your market fit helps you make informed decisions about product development, marketing strategies, and customer targeting. It requires continuous feedback from the market and adjustments to meet evolving needs.
KEY ELEMENT
AWARENESS
Awareness refers to how well your audience recognizes and recalls your brand. It’s the first stage of the marketing funnel, where potential customers become aware of your existence.
Without awareness, customers cannot engage with your brand or make a purchase. Building strong brand awareness increases the likelihood of customer retention and word-of-mouth referrals.
Effective awareness strategies include consistent branding, widespread visibility across multiple channels, and memorable messaging. Measuring awareness helps you understand your reach and the effectiveness of your marketing campaigns.
KEY ELEMENT
AFFINITY
Affinity is the emotional connection and loyalty customers feel towards your brand. It’s about how much they like and trust your company.
A strong brand affinity leads to repeat purchases, customer loyalty, and advocacy. Customers with high brand affinity are more likely to forgive mistakes and continue supporting your brand over competitors.
KEY ELEMENT
ACTION
Action encompasses the steps you take to drive customer engagement and conversion. It’s about turning interest into tangible actions, such as purchases, sign-ups, or inquiries.
Encouraging action is critical for achieving your business goals and generating revenue. Without it, awareness and affinity do not translate into measurable success.
Effective action strategies include clear calls-to-action (CTAs), streamlined user experiences, and incentive programs. Monitoring and optimizing conversion rates helps you understand what drives your customers to act.
KEY ELEMENT
ADVOCACY
Advocacy is when your customers actively promote and recommend your brand to others. It’s the highest form of customer loyalty and indicates a deep connection with your brand.
Customer advocates can significantly amplify your marketing efforts through word-of-mouth and social proof. Advocacy drives new customer acquisition and enhances your brand’s credibility.
Encouraging advocacy involves providing exceptional customer experiences, engaging with your audience, and creating opportunities for customers to share their positive experiences. Recognizing and rewarding advocates can further enhance their loyalty.
KEY ELEMENT
TOOLS, TECH, & TRAINING
This category assesses the tools, technologies, and training you have in place to support your marketing efforts. It’s about having the right resources to execute your strategies effectively.
The right tools and technologies can significantly enhance your marketing efficiency and effectiveness. Training ensures your team can fully leverage these resources to achieve your marketing goals.
It is crucial to stay updated with the latest marketing technologies and provide ongoing training for your team. Regularly evaluating your tools and tech stack helps ensure they align with your current and future marketing needs.
KEY ELEMENT
FOUNDER SATISFACTION
Founder satisfaction measures the personal fulfillment and satisfaction of the company’s founder(s) with the business’s progress and achievements. It reflects the alignment between personal and business goals.
A satisfied founder is more likely to be motivated, engaged, and driven to push the company forward. Their satisfaction can also impact the company’s culture and overall morale.
Founder satisfaction involves achieving a balance between work and personal life, meeting business milestones, and realizing the vision for the company. Regular reflection and goal-setting can help maintain and improve founder satisfaction.
TAKE IT TO THE NEXT LEVEL
Are you tired of throwing money at marketing your business with new social media campaigns and email sequences?
Do you often start new marketing initiatives but fail to see them fully matured? If so, you’re not alone.
Many business owners face these challenges, and the solution lies in a strategic, customer-focused approach to marketing.
Welcome to The Intent Method™, a comprehensive course by Intent Company, designed to help you create and develop brand advocates through effective customer journey marketing strategies.
Transform Your Business with The Intent Method™
- Online Workshops
- Fillable Worksheets
- Private Online Community
Regular Price: $997
Who We've Worked With
"Intent Company Founder, Billy Robbins is one of the wisest business consultants I’ve ever worked with. He spent hours with me crafting a message for my company. His wisdom and perspective brought some “lightbulb” moments that helped reveal the highest purpose for my business – the deepest reason of why my business was raised up. And when I couldn’t articulate it myself, Billy skillfully gave me words and messaging for the company that captured my uniqueness in the marketplace. Working with Billy was one of the best business decisions I’ve ever made.
He has a way of simplifying a complex world. And he can help a business write a story for itself that will inspire people beyond the marketing. "
Jason Batt, CFP®, ChFC®, MBA
Founder of Open Door Financial
What our clients say about Intent Company
