The focus is on integrating payments with gateways like authorized.net, Stripe, and PayPal. The platform allows for collecting payments via invoices, recurring invoices, and order forms. It also includes features such as order history, subscriptions, and payment links. Users can create and share branded payment links for their products or services. The product management section discusses building and managing products, including e-commerce and services, with options for variance pricing and coupons.