Customer Journey Mapping

The Focus & Fire workshop is designed to help you in 5 daily sessions to build a high-impact customer journey-driven marketing strategy that gets you and the team juiced and laser-focused.

Workshop Content

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Day 1 – Foundational Principles of Success 3 Topics

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Session Content

0% Complete 0/3 Steps

1 – Principles of Success

2 – ReDefining SP

3 – Value & Need

Day 2 – Value & Need 4 Topics

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Session Content

0% Complete 0/4 Steps

Day 3 – Customer Journey Map Part 1 6 Topics

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Session Content

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Part 1 – Customer Journey

Part 2 – HMW

Part 3 – Demand: MT

Part 4 – Focus on Strengths

Part 5 – Servant Marketing

Part 6 – Why Do I Have YPS?

Day 4 – Customer Journey Map Part 2 6 Topics

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Session Content

0% Complete 0/6 Steps

Part 1 – Full Path to Purchase

Part 2 – Macro to Micro

Part 3 – Action

Part 4 – Advocacy

Part 5 – Engagement BBK

Part 6 – KPI’s

Day 5 – Get it Done! 3 Topics

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Session Content

0% Complete 0/3 Steps

Part 1 – Where to Start

Part 2 – SAM

Part 3 – Transfer the Fire

About Instructor

Billy

18 Workshops

Workshop Content

About Instructor

Billy

Workshop Includes