🌟 SYSTEM 6: Referral & Review
Goal: Turn satisfied customers into your #1 growth channel through consistent referrals and 5-star reviews.
🔍 The Outcome
Build a system that encourages every happy customer to leave a public review and refer you to friends, family, or neighbors — without begging, bribing, or forgetting to ask.
🚧 The Problem
Most businesses either forget to ask for reviews/referrals, ask too late, or make it hard for customers to take action. As a result, they miss out on free marketing from their biggest fans.
🧱 Framework:
The A.S.K. Referral & Review Method
1. Ask at the Right Time
– Timing is everything.
The best time to ask for a review or referral is right after you’ve delivered a great result and the customer is feeling happy.
Questions:
- When is your customer most likely to feel excited or thankful?
______________________________________________________ - Do you or your team have a habit of asking for a review or referral at this moment?
______________________________________________________ - Could you automate this ask to go out shortly after the job is done?
______________________________________________________
2. Simplify the Process
– Make it fast and easy to act.
Even happy customers won’t leave a review if it’s complicated. Remove all friction.
Questions:
- How do customers currently leave you a review? Is it clear and easy?
______________________________________________________ - Do you send them a direct link to your Google or Facebook review page?
______________________________________________________ - What tools do you use to make referring you simple? (e.g., text template, QR code, referral card)
______________________________________________________
3. Kickstart with Incentives
– Give a reason to act now.
Sometimes people need a little nudge. An incentive or reward can increase action — especially for referrals.
Questions:
- Do you offer any gift, discount, or prize for reviews or referrals?
______________________________________________________ - Do you reward the existing customer, the new one, or both?
______________________________________________________ - What small incentive could you offer to get more people participating?
______________________________________________________
🛠 Build Plan
- Identify the ideal moment to ask for a review/referral
- Write a short message with a review link
- Create a shareable referral tool (card, email, QR code, text script)
- Decide on an optional incentive or reward
- Add the ask to your job wrap-up process or automation
- Track referral sources and thank referrers
💡 Pro Tip
Your next best customer already knows your last one. If you make it easy and rewarding, they’ll gladly spread the word.