Intent Growth
When it comes to marketing, most brands employ a check and see strategy. They’ll decide on something (more or less at random), give it a…
Author: Billy
How to Create Customer Personas that Drive Sales
An imperative part of Digital Marketing is the creation of Customer Personas. When Customer Personas are done right, every single piece of content you create…
The Customer Journey Approach
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey…
The Future of Commerce Live at Yankee Stadium
I guess the name was true! Even though this content was made in 2015, it’s still the same story we’re telling brand today – deliver…