Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
https://vimeo.com/716591757 Every customer you have has gone on a journey to become your customer. Going from Awareness all the way to Advocacy involves several big…
Just about everyone that launches any marketing campaign ends up with something far from their vision. That’s the problem with visions and visionaries – it’s…
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
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