Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…
Getting a good handle on both value and need is vital for real business growth. You have something special when you overlap Value and Need.…
Robert B. Cialdini’s book, The Psychology of Influence of Persuasion, talks about how six aspects give influence (like we see in marketing) its bite. It’s…
Imagine a brand new smartphone. One of the real advantages of a value-need workshop is realizing you can increase your value to your customers, knowing…
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