Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Category: Customer Journey
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Where to Start with Customer Journey Marketing
A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Why Empathy is a Powerful Marketing Tool for Modern Businesses
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
Marketing Isn’t a Lottery Ticket
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…