How To Build Businesses with Brand Advocates
The goal of all businesses and their marketing should be to develop and duplicate brand advocates. These advocates are not just loyal customers; they are…
The goal of all businesses and their marketing should be to develop and duplicate brand advocates. These advocates are not just loyal customers; they are…
A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
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