The Most Important Moment in Your Customer Relationship
Most businesses are optimizing for the wrong moment. They spend enormous energy on acquisition — getting the attention, earning the click, closing the sale. And…
Category: Customer Journey
The Sale You Almost Had
You didn’t lose that lead to a competitor. You lost it to silence. This is the thing almost no service business owner wants to hear,…
The 3 Problems Every Business Must Solve
Every Business Has One of Three Problems. Which One Is Yours? I was sitting in a conference room out in Seattle, genuinely asking myself —…
The Secret Weapon of Local Service Businesses: Systems
Most local business owners are doing too much. They’re quoting jobs, managing staff, sending invoices, following up with leads, and somehow trying to market their…
Developing Strategy for Customer Intent
Understanding Your Customer: The Power of Psychographics And Demographics When it comes to marketing, understanding your customer is key. Traditionally, businesses have focused on demographic…
How To Build Businesses with Brand Advocates
The goal of all businesses and their marketing should be to develop and duplicate brand advocates. These advocates are not just loyal customers; they are…