Developing Strategy for Customer Intent
Understanding Your Customer: The Power of Psychographics And Demographics When it comes to marketing, understanding your customer is key. Traditionally, businesses have focused on demographic…
Category: Customer Journey
How To Build Businesses with Brand Advocates
The goal of all businesses and their marketing should be to develop and duplicate brand advocates. These advocates are not just loyal customers; they are…
Where to Start with Customer Journey Marketing
A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…
Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…