Balancing value and need is key to marketing success
Imagine a brand new smartphone. One of the real advantages of a value-need workshop is realizing you can increase your value to your customers, knowing…
Category: Customer Journey
The What, Why, and How of Digital Marketing
To create a customer-centric marketing strategy, brands need to consider the What, Why, and How of marketing. The What are the products and services you…
The real villain in your marketing tale
Sometimes, a brand’s marketing strategy is a lot like a cartoon villain from Scooby-Doo. In Scooby-Doo, you have a seemingly unnatural force until the disguise…
