Why Empathy is a Powerful Marketing Tool for Modern Businesses
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
Category: Customer Journey
Marketing Isn’t a Lottery Ticket
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…
Matching customers’ needs with your brand’s unique value
Getting a good handle on both value and need is vital for real business growth. You have something special when you overlap Value and Need.…
The 6 Ingredients found in Sizzling Marketing Campaigns
Robert B. Cialdini’s book, The Psychology of Influence of Persuasion, talks about how six aspects give influence (like we see in marketing) its bite. It’s…
Balancing value and need is key to marketing success
Imagine a brand new smartphone. One of the real advantages of a value-need workshop is realizing you can increase your value to your customers, knowing…
The What, Why, and How of Digital Marketing
To create a customer-centric marketing strategy, brands need to consider the What, Why, and How of marketing. The What are the products and services you…