Matching customers’ needs with your brand’s unique value
Getting a good handle on both value and need is vital for real business growth.
You have something special when you overlap Value and Need.
You have a transaction.
One of the easiest ways for your brand to get more sales is to expand your value.
As you grow your “value” influence, you’ll cover more customers with a need for that value – which means more sales.
But you have to grow that circle the right way. If you’re stretching the truth, embellishing, or even downright lying, your circle is likely to crumble.
Some think marketing, all marketing, is immoral. That you can’t help but embellish.
But that’s not true. Sure, some brands are successful because of their immoral marketing. It can work. It’s simply not the best way to do it.
Over the years, we’ve learned that growing your value sphere is an intentional act.
Learn to grow yours, and much more, by checking out the free Customer Journey Approach webinar