Creating Customer Journey Personas and Dossiers that Work

Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. 

A good dossier is a persona for your niche customers that delves deep into who they are, what they need, and where they are. 

You need more than just data and certain key performance indicators for a persona that can help shape your brand’s messaging in meaningful ways. You need to know your customers; know them as more than just potential customers. Add personality and character to your customer persona, and you’ll have an easier time connecting with potential customers and clients. 

But it doesn’t end there. A customer journey dossier also contains where the customer is on their journey, where they go next, and how their needs change at each step. 

This allows us to write incredibly targeted, valuable content that our customers desperately want. 

Getting to know your customers on that level may sound complicated, but we have the perfect first step for you. Watch the rest of our Customer Journey Approach Masterclass, and you’ll be well on your way to intimately understanding your customers’ every step of their journey