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    Category: Marketing Strategy

    The Power of Branded Keywords

    Throughout the years, we’ve worked with various companies and agencies, all with different opinions on branded keywords.  Some know their true power. And some think…

    Billy_Robbins March 14, 2023
    0 Comments

    Customer Journey Marketing and Unique Selling Propositions 

    Sometimes, it’s important to take a step back and look things over. This is especially true for marketing. It’s easy to lose the forest for…

    Billy_Robbins January 23, 2023
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    Where to Start with Customer Journey Marketing

    A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…

    Billy_Robbins December 6, 2022
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    Creating Customer Journey Personas and Dossiers that Work

    Creating a customer journey dossier is vital for targeted and ultimately profitable marketing.  A good dossier is a persona for your niche customers that delves…

    Billy_Robbins November 17, 2022
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    Benefit Of the Benefit (BOB)

    In most businesses, what you actually sell is not what your customers are actually buying.  You sell a product or a service.  And odds are…

    Billy_Robbins July 20, 2022
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    Customer Journey & Brand Advocates

    Billy_Robbins May 14, 2021
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    Intent Company Purpose


    You shall love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength. The second is this: You shall love your neighbor as yourself. Mark 12:30-31