Customer Journey Marketing and Unique Selling Propositions
Sometimes, it’s important to take a step back and look things over. This is especially true for marketing. It’s easy to lose the forest for…
Category: Marketing Strategy
Where to Start with Customer Journey Marketing
A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…
The Power of Branded Keywords
Throughout the years, we’ve worked with various companies and agencies, all with different opinions on branded keywords. Some know their true power. And some think…
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Benefit Of the Benefit (BOB)
In most businesses, what you actually sell is not what your customers are actually buying. You sell a product or a service. And odds are…
