Customer Journey Marketing and Unique Selling Propositions
Sometimes, it’s important to take a step back and look things over. This is especially true for marketing. It’s easy to lose the forest for…
Sometimes, it’s important to take a step back and look things over. This is especially true for marketing. It’s easy to lose the forest for…
A common thing we see from our clients and members is they get overwhelmed by all the customer-centric marketing activities readily available to them. It’s…
Throughout the years, we’ve worked with various companies and agencies, all with different opinions on branded keywords. Some know their true power. And some think…
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
In most businesses, what you actually sell is not what your customers are actually buying. You sell a product or a service. And odds are…
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