Empathy is one of the most important – and most underused – aspects of marketing.
A straightforward way to think about any business’s goal is that they are simply trying to help people solve their problems.
Businesses that sell medicine, for example, are helping their customers solve the problem of being sick or ill.
Without empathy, businesses cannot know what their customers are going through and thus can’t understand what they need.
Suppose that medicinal businesses didn’t know what symptoms their customers were experiencing, how they felt about it, and what they wanted as a solution. In that case, it only logically follows that their solutions would miss the mark.
Businesses that consider their customers’ needs and truly understand these are real human beings having real difficulties have more valuable solutions and can sell their solutions much more effectively.
We make marketing with empathy incredibly easy. One great way to start is with our free Customer Journey Approach (CJA) workshop.
You don’t have to lose your passion – your why! In fact, we have the perfect, FREE workshop all about taking your passion and using it to fuel your brand, your team, and your marketing!
The Customer Journey Approach is waiting for you right here
It’s deeply rooted in the good that comes from empathetic, customer-centric marketing.