Using Automation to Scale Your Business
How businesses use automation and AI is a hot topic of late. So much has been said about maximizing productivity and profits, leaning away from…
Category: Strategy
Developing Guardrails for Your Business
The Paradox of Freedom: Why Guardrails Enhance Your Freedom When we talk about freedom, the initial thought that often comes to mind is the ability…
Customer Personas That Actually Work
Customer personas sound great as an idea, but it can be difficult to make one that actually helps your overall marketing. A big reason for…
Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…