Category: Strategy
How to Create Customer Personas that Drive Sales
An imperative part of Digital Marketing is the creation of Customer Personas. When Customer Personas are done right, every single piece of content you create…
The Customer Journey Approach
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey…
What Does Google Actually Provide?
[embedyt] https://www.youtube.com/watch?v=E35fWTcE6E8[/embedyt] Every single time Google changes their algorithms, people tend to freak out. “How can I get my ranking back? What does Google want?…