What’s Your Marketing Score?
Most business owners have a gut feeling about where their marketing is breaking down.
They know something’s off. Maybe leads are coming in but not converting. Maybe they’re converting but customers aren’t sticking around. Maybe the business is growing but they’re working harder than ever and something about that equation doesn’t feel right. They can sense the gaps. They just can’t see them clearly enough to know which one to fix first.
That gap between sensing a problem and seeing it clearly is expensive. Because without clarity, the default move is to throw tactics at the feeling. Run more ads. Post more content. Hire someone to fix the website. Try a different platform. These things might help — or they might be solving the wrong problem entirely — but there’s no way to know without a clear picture of where the business actually stands.
That’s the problem the Marketing Clarity Kit was built to solve.
Seven Areas. One Clear Picture.
The MCK scores your business across seven pillars of your marketing and business foundation. Not in theory — in practice, specific to your answers, your situation, your business.
Market Fit measures how clearly your brand is positioned around what your customers actually want. Not what you think they want. What the evidence suggests they respond to.
Awareness scores how consistently you’re getting in front of new people. Not whether you’re active on every platform, but whether your lead generation is working as a system rather than a series of random attempts.
Affinity measures the quality of the relationship between you and your audience. Are the people who know about you actually building trust with you over time, or are they forgetting you exist between contacts?
Action scores your conversion system — what happens when a prospect shows interest. The follow-up, the offer clarity, the closing process, the rate at which leads become customers.
Advocacy measures whether your existing customers are becoming a source of growth. Referrals, reviews, repeat business — the things that happen when the customer experience is designed rather than accidental.
Tools, Tech, and AI scores whether your current stack is creating leverage or overhead. Are your systems working for you, or are you working for your systems?
Founder Satisfaction — and this is the one that surprises people — measures whether the business you’re building is actually supporting the life you want. It’s the only diagnostic I know of that asks this question directly, and the answers reveal more about a business’s long-term viability than almost any other metric.
What You Get
The assessment takes about ten minutes. Thirty-five questions. No trick questions, no sales traps. Just an honest look at where your business stands across all seven areas.
When you’re done, you get a personalized Customer Journey Power Ranking — a 45-page report that shows your scores across all seven pillars, identifies your highest-priority gaps and your strongest opportunities, and gives you a clear framework for where to focus first.
Not a generic recommendation. Not a boilerplate checklist. A specific read on your specific business, built around how you actually answered. Plus seven training videos — one for each pillar — matched to your lowest scoring areas so you know exactly where to start.
Most people who take it tell me one of two things. Either they already suspected the low-scoring area and the report confirms what they knew but hadn’t faced directly. Or they’re surprised — they thought the problem was in one area, and the report shows the real bottleneck is somewhere else entirely. Both outcomes are valuable. Both give you something you can act on immediately.
The Two Paths Forward
Every MCK report surfaces two strategic paths based on your scores.
Path A is about fixing a leak. If one of your seven pillars is scoring below 50%, that gap is likely costing you more than anything else in your business. There’s a ceiling on growth when there’s a fundamental break in the customer journey, and the report shows you exactly where it is.
Path B is about maximizing a strength. If you have a pillar scoring 70% or above but no real system behind it, that’s an opportunity sitting uncaptured. The report identifies where you’re already strong and shows you how to build a system around that strength so it compounds instead of just happening by accident.
Most businesses need both. But seeing them clearly — scored, ranked, specific — changes the conversation from “what should I work on?” to “here’s exactly what to do next.”
You just read what the seven pillars cover. The Marketing Clarity Kit scores all of them in 10 minutes and delivers a personalized 45-page Customer Journey Power Ranking report directly to your inbox — immediately after completion.
Seven training videos included, matched to your lowest scoring areas so you know exactly where to start.
$97. No call required. Instant access.
