How to Create Customer Personas that Drive Sales
An imperative part of Digital Marketing is the creation of Customer Personas. When Customer Personas are done right, every single piece of content you create…
The Customer Journey Approach
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey…
The Future of Commerce Live at Yankee Stadium
I guess the name was true! Even though this content was made in 2015, it’s still the same story we’re telling brand today – deliver…
The 4 Roles of Every Marketing Team
Did you know that there are four unique buckets that every member of your marketing team will fall into? Simply assigning these buckets is a…