Extremely large, well-known brands somehow are able to succeed while missing out on this basic and completely salient foundation of marketing.

Imagine how much better they could do if they weren’t missing out on this?

Anyway, that basic foundation is all about optimizing.

Every brand has a Strategy. And every brand puts it into Action. And then they just kind of watch.

But the last part, Measuring, is what makes optimizing an endless cycle. Because once you measure, you can refine your strategy and the cycle begins all over again. A cycle of never ending improvement.

See this whole idea in full in the complete webinar right here.