Automation

Remember those choose-your-own-adventure books that were popular when we were in middle school and junior high? Those provide a fantastic way to think about the…

Personalization

Adding and showing off personality is an excellent way for a brand to create a healthy following of fans, customers, and brand advocates.  But that’s…

Awareness

https://vimeo.com/731187858 Most brands today post on social media in some form or another.  But very few brands know why they’re doing it.  They might know…

Intent Growth

When it comes to marketing, most brands employ a check and see strategy. They’ll decide on something (more or less at random), give it a…