Why non-branded terms are more valuable than you think
There’s a lot of confusion and misconceptions surrounding the buying and using keywords in marketing. Not all keywords serve the same purpose, and thinking they…
Author: Billy
Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Are you doing enough to KEEP your customers?
https://vimeo.com/716591757 Every customer you have has gone on a journey to become your customer. Going from Awareness all the way to Advocacy involves several big…
Pass On Fire That Fuels Your Marketing Machine
Just about everyone that launches any marketing campaign ends up with something far from their vision. That’s the problem with visions and visionaries – it’s…
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…