Benefit Of the Benefit (BOB)
In most businesses, what you actually sell is not what your customers are actually buying. You sell a product or a service. And odds are…
Author: Billy
Why Selling Products Alone isn’t Enough
Why Selling Products Alone isn’t Enough Elite athletes and coaches reach their high levels because they possess a mastery of fundamentals. Take Vince Lombardi, one…
The real villain in your marketing tale
Sometimes, a brand’s marketing strategy is a lot like a cartoon villain from Scooby-Doo. In Scooby-Doo, you have a seemingly unnatural force until the disguise…
How to Generate More Action with your Emails, Messages, and Texts
Too often, brands need help generating action from their potential customers and clients. They may have great engagement with all the emails and messages they…
Automation
Remember those choose-your-own-adventure books that were popular when we were in middle school and junior high? Those provide a fantastic way to think about the…
Personalization
Adding and showing off personality is an excellent way for a brand to create a healthy following of fans, customers, and brand advocates. But that’s…