A Surefire Way to Improve Your Marketing
The modern world of digital marketing is saturated with data. Each metric and data point you measure should lead to some kind of improvement in…
The Power of Branded Keywords
Throughout the years, we’ve worked with various companies and agencies, all with different opinions on branded keywords. Some know their true power. And some think…
Double the Effectiveness of your Social Media Ads
We often use metaphors at Intent Company to help explain and visualize important marketing nuances. And today, we’re back in the metaphorical saddle. Question 5…
Why non-branded terms are more valuable than you think
There’s a lot of confusion and misconceptions surrounding the buying and using keywords in marketing. Not all keywords serve the same purpose, and thinking they…
Advocacy
One of the most important things a brand can do for its marketing is to invest in advocacy level campaigns and sequences. Creating brand advocates…
Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…