Fuel Your Marketing with Customer Reviews
It’s a whole lot easier being the second person to cross a bridge, try a drink, etc., than the first person. Maybe that’s why reviews…
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Increase Conversions by Matching Price and Value
Here at Intent Company, we talk a lot about the customer journey, an approach to marketing that focuses on providing real value to customers every…
A Surefire Way to Improve Your Marketing
The modern world of digital marketing is saturated with data. Each metric and data point you measure should lead to some kind of improvement in…
The Power of Branded Keywords
Throughout the years, we’ve worked with various companies and agencies, all with different opinions on branded keywords. Some know their true power. And some think…
Double the Effectiveness of your Social Media Ads
We often use metaphors at Intent Company to help explain and visualize important marketing nuances. And today, we’re back in the metaphorical saddle. Question 5…
Why non-branded terms are more valuable than you think
There’s a lot of confusion and misconceptions surrounding the buying and using keywords in marketing. Not all keywords serve the same purpose, and thinking they…