Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Category: Customer Journey
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Why Empathy is a Powerful Marketing Tool for Modern Businesses
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
Marketing Isn’t a Lottery Ticket
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…
Matching customers’ needs with your brand’s unique value
Getting a good handle on both value and need is vital for real business growth. You have something special when you overlap Value and Need.…
The 6 Ingredients found in Sizzling Marketing Campaigns
Robert B. Cialdini’s book, The Psychology of Influence of Persuasion, talks about how six aspects give influence (like we see in marketing) its bite. It’s…