Are you doing enough to KEEP your customers?
https://vimeo.com/716591757 Every customer you have has gone on a journey to become your customer. Going from Awareness all the way to Advocacy involves several big…
Pass On Fire That Fuels Your Marketing Machine
Just about everyone that launches any marketing campaign ends up with something far from their vision. That’s the problem with visions and visionaries – it’s…
Creating Customer Journey Personas and Dossiers that Work
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Why Empathy is a Powerful Marketing Tool for Modern Businesses
Empathy is one of the most important – and most underused – aspects of marketing. A straightforward way to think about any business’s goal is…
Marketing Isn’t a Lottery Ticket
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…
Matching customers’ needs with your brand’s unique value
Getting a good handle on both value and need is vital for real business growth. You have something special when you overlap Value and Need.…